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8 Embedded Finance Companies in the UK to Watch
Embedded finance companies in the UK are revolutionising the way we interact with our finances every day. For consumers, it’s about convenience: embedded finance companies offer streamlined services on trusted platforms they already know and love. For brands, it’s a groundbreaking way to scale growth faster than ever before.



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Introducing the Eleos AI Voice Agent
Making protection simple, accessible, and always available is at the heart of our mission at Eleos. That’s why we’re thrilled to introduce our latest innovation—the Eleos AI voice agent—your always-on assistant for instant answers and faster resolutions.

Introducing Theea's Coverage Calculator
The intuitive insurance tool inspired by thousands of customer conversations that turns anxiety into tailored advice and confusion into confident choices.

Eleos Appoints Dr. Marc Olivier Morant as Strategic Board Advisor
Eleos Life has announced the appointment of Dr. Marc Olivier Morant as Strategic Board Advisor. His appointment comes at a pivotal time as Eleos scales across markets and accelerates its mission to close the protection gap for millions of people missing cover.

Embedded Digital insurance pioneer Eleos goes into partnership with Willbox, the legacy-planning app
London, February 24th 2025: Eleos Insurance announces a new partnership with Willbox, the will-writing app that has made legacy-planning simple and accessible for all.

Mental Health Crisis Highlights Need for Personal Income Protection
Surging UK Workplace Absences Underscore Critical Need for Income Protection

Eleos secures $4M seed investment
A major step forward for London-based insurtech making essential protection accessible with embedded life and income insurance.