
The two new perks made possible by HealthKey are:
No GP referrals are necessary for either service, which means users don’t have to join the long NHS queues to get the help they need right now.
Kiruba Shankar Eswaran, CEO of Eleos said: “We decided to partner with HealthKey for the same reason that we founded Eleos: to improve people’s access to essential protections. Only 6% of people have income protection insurance while just 29% have life insurance. We want to shift those percentages much higher.But financial resilience is only a part of people’s wellbeing. As a company that specialises in protection, we also prioritise the physical and mental health of our customers. The NHS is a crucial part of British life but we all know it’s not in a good place right now. If we can make a difference by giving people fast access to vital therapies then we’ll feel we’re doing our job.”
7 million people are currently on the NHS elective care waiting lists, but it’s likely that many more urgent cases have yet to be referred by GPs. Meanwhile 25% of NHS patients were unhappy with the care they received and the way their complaints were handled.
By offering these new health perks, Eleos hopes to take some of the strain and pain out of the experience of health care. Insurance protection is its bedrock, but looking after its customers is its mission.
Eleos is a fully digital provider of income protection and life insurance cover, both direct to consumers and in partnership with consumer finance businesses such as Loqbox, Creditspring, Updraft, CreditLadder and more. Partners embed Eleos into their customer journeys and gain up to £428 per policy sold.
HealthKey is a leading healthtech platform that makes accessing affordable, flexible healthcare simple. By connecting users to a digital ecosystem of vetted health services, HealthKey empowers individuals and organisations to personalise and prioritise their health and wellbeing.
Vayda Okpa,
vayda.okpa@witheleos.com
Head of marketing @ Eleos

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