Got Questions?

Eleos Life announces partnership with HealthKey, the leading UK healthtech platform

5 February 20255 min read

The UK’s only digital provider of embedded insurance responds to the poor state of the NHS by adding two new wellbeing perks for its members: physiotherapy and mental health counselling

The two new perks made possible by HealthKey are:

Physiotherapy sessions 

  • On-demand in-person advice and treatment for joint, bone and muscle pain
  • Up to 5 in-person therapy sessions per year
  • App-based tools for recovery with progress tracking and live chat support

Mental health counselling

  • Appointments available 7 days a week from 8am - 10pm
  • Up to 6 free remote counselling sessions per year
  • Evidenced based therapy delivered in line with NICE guidelines

No GP referrals are necessary for either service, which means users don’t have to join the long NHS queues to get the help they need right now.

Kiruba Shankar Eswaran, CEO of Eleos said: “We decided to partner with HealthKey for the same reason that we founded Eleos: to improve people’s access to essential protections.  Only 6% of people have income protection insurance while just 29% have life insurance. We want to shift those percentages much higher.But financial resilience is only a part of people’s wellbeing. As a company that specialises in protection, we also prioritise the physical and mental health of our customers. The NHS is a crucial part of British life but we all know it’s not in a good place right now. If we can make a difference by giving people fast access to vital therapies then we’ll feel we’re doing our job.”

7 million people are currently on the NHS elective care waiting lists, but it’s likely that many more urgent cases have yet to be referred by GPs. Meanwhile 25% of NHS patients were unhappy with the care they received and the way their complaints were handled.

By offering these new health perks, Eleos hopes to take some of the strain and pain out of the experience of health care. Insurance protection is its bedrock, but looking after its customers is its mission.

About Eleos

Eleos is a fully digital provider of income protection and life insurance cover, both direct to consumers and in partnership with consumer finance businesses such as Loqbox, Creditspring, Updraft, CreditLadder and more. Partners embed Eleos into their customer journeys and gain up to £428 per policy sold.

About HealthKey

HealthKey is a leading healthtech platform that makes accessing affordable, flexible healthcare simple. By connecting users to a digital ecosystem of vetted health services, HealthKey empowers individuals and organisations to personalise and prioritise their health and wellbeing.

For more information contact:

Vayda Okpa, 
vayda.okpa@witheleos.com

Head of marketing @ Eleos

David Smith
David SmithSenior Content Writer

Related resources

Insights

The Top 5 embedded insurance trends in 2025

Our predictions for the most important advances in embedded insurance for the year ahead

ByDavid Smith31, January10 min read
Insights

2025 Embedded Finance Trends

2025 is set to be another important year for embedded finance, with AI, BaaS & protection insurance growth creating urgent opportunities for seamless financial integration.

ByCharlotte Anderson6, December4 min read
Insights

A Guide to Cross-Generational Marketing for Embedded Finance Solutions

An actionable guide to marketing embedded finance products across age groups, with practical tips for building trust and adoption.

ByCharlotte Anderson6, December4 min read
Insights

What are the Different Types of Embedded Insurance?

As the adoption of embedded insurance solutions gains momentum across industries, we explore the predominant models reshaping the marketplace.

ByCharlotte Anderson29, November5 min read
Insights

How Embedded Insurance Drives Customer Retention

Embedded Insurance has been found to have a tangible impact on customer 'stickiness', but why?

ByCharlotte Anderson24, November4 min read
Page 1 of 4