To be competitive in today’s neobanking landscape, Nubank knew they needed to go beyond the basics. They needed a way to deepen customer relationships while generating passive income: and embedded insurance was the key.

Embedded finance companies in the UK are revolutionising the way we interact with our finances every day. For consumers, it’s about convenience: embedded finance companies offer streamlined services on trusted platforms they already know and love. For brands, it’s a groundbreaking way to scale growth faster than ever before.

The intuitive insurance tool inspired by thousands of customer conversations that turns anxiety into tailored advice and confusion into confident choices.

Embedded insurance is transforming how brands connect with their customers, seamlessly offering relevant solutions that boost engagement, strengthen brand perception, and open new revenue streams.

In this episode, Eleos Life CEO Kiruba Shankar Eswaran sits down with Best Insurance Co-Founder Kesh Thukaram to unpack the UK’s unemployment insurance void—and why closing this gap matters now more than ever.

How businesses are using the techniques of gaming to increase customer engagement and grow their revenue

It's the new initiative that's transforming the insurance industry

How the Assisted Dying Bill may affect life insurance

We look at the developments that are set to transform the insurance industry in the year ahead

Our predictions for the most important advances in embedded insurance for the year ahead

A major new initiative to promote customer wellbeing

2025 is set to be another important year for embedded finance, with AI, BaaS & protection insurance growth creating urgent opportunities for seamless financial integration.