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7 Top Embedded Insurance Companies in the UK
Embedded insurance is transforming how brands connect with their customers, seamlessly offering relevant solutions that boost engagement, strengthen brand perception, and open new revenue streams.



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Introducing Theea's Coverage Calculator
The intuitive insurance tool inspired by thousands of customer conversations that turns anxiety into tailored advice and confusion into confident choices.

7 Top Embedded Insurance Companies in the UK
Embedded insurance is transforming how brands connect with their customers, seamlessly offering relevant solutions that boost engagement, strengthen brand perception, and open new revenue streams.

Eleos Life Partners with British Business Funding
Bringing essential protection to small business owners who need it most.

Eleos Appoints Dr. Marc Olivier Morant as Strategic Board Advisor
Eleos Life has announced the appointment of Dr. Marc Olivier Morant as Strategic Board Advisor. His appointment comes at a pivotal time as Eleos scales across markets and accelerates its mission to close the protection gap for millions of people missing cover.

Episode 02 | Closing the Void: How Unemployment Insurance Could Protect Millions
In this episode, Eleos Life CEO Kiruba Shankar Eswaran sits down with Best Insurance Co-Founder Kesh Thukaram to unpack the UK’s unemployment insurance void—and why closing this gap matters now more than ever.

Gamification in the insurance industry
How businesses are using the techniques of gaming to increase customer engagement and grow their revenue

What is open insurance?
It's the new initiative that's transforming the insurance industry

Underwriting Dignity: Assisted Dying
How the Assisted Dying Bill may affect life insurance

Wollit Partners with Eleos to Boost Financial Security for their Customers
Wollit partners with Eleos to broaden customer access to financial security options through embedded income protection insurance

Embedded Digital insurance pioneer Eleos goes into partnership with Willbox, the legacy-planning app
London, February 24th 2025: Eleos Insurance announces a new partnership with Willbox, the will-writing app that has made legacy-planning simple and accessible for all.

Top 5 Insurance Industry Trends in 2025
We look at the developments that are set to transform the insurance industry in the year ahead

The Top 5 embedded insurance trends in 2025
Our predictions for the most important advances in embedded insurance for the year ahead