Embedded life insurance
Life insurance, under your brand.
Give your customers life cover in a 15-minute, no-exam flow that carries your name.
Some of our partners
Embedded life insurance for your customers
What your customers get
A 15-minute application, no medical exam
A few plain-English questions, finished on their phone. Most applicants get a decision within 24 hours.
Cover they choose, priced fixed for the term
Cover sized to what they're protecting, a mortgage, a family, an income, at a price that never moves for the term.
FCA-regulated, with 24/7 human support
Eleos Life Limited is FCA authorised and regulated, with instant answers and real experts around the clock, under your brand.
How embedded life insurance works
Three ways in, from light to deep
Whichever model you choose, carriers, licensing, compliance, claims, and 24/7 support are on us.
Offering life insurance to your customers
Sold individually, worn like your own
Life insurance is offered per customer: they choose their cover, they pay their premium, you earn on every policy. Your brand fronts the whole journey.
Your customer
- Chooses cover and term inside your app or site
- Pays their own premium, like buying direct
- Gets free wellness perks with the policy
- Sees your brand from quote to claim
Your business
- Revenue share on every policy sold
- No licenses, no compliance burden, no claims desk
- Partner dashboard for enrollment and performance
- A reason customers stay: protection they'd have to give up
Industries we work with
Built for the trust you've already earned
Building societies
Give members protection that matches the trust they place in you, and deepen every relationship.
For building societiesMortgage brokers
Offer cover sized to the loan at completion, so the home you arranged stays theirs no matter what.
For mortgage brokersLenders
Protect the repayments behind every loan you write, with cover that keeps customers current when life stops their income.
For lendersSavings & investment apps
Round out the money journey: customers grow wealth with you, and protect it in the same app.
For savings & investment appsBanks
Embed protection where your customers already manage their money, and open a new revenue line.
For banksEmbedded life insurance FAQs
What partners ask about life insurance
Your brand. Our rails.
Their peace of mind.
See a white-label flow with your logo on it in the first call.