Embedded Digital insurance pioneer Eleos goes into partnership with Willbox, the legacy-planning app

London, February 24th 2025: Eleos Insurance announces a new partnership with Willbox, the will-writing app that has made legacy-planning simple and accessible for all.

Willbox has partnered with embedded insurance providers Eleos to offer digital income protection to its customers, helping them build their financial resilience. The insurance product has been designed to be seamless, accessible and completely digital, allowing Willbox’s customers to buy financial protection in minutes from their app - no phone calls needed.

Willbox uses a similar digital model, turning will-writing into a fully online experience, which can be completed in 20-30 minutes, without the need for solicitors’ fees. Average customer savings are 90% compared with using lawyers or will-writing companies.

The partnership combines financial protection for the present and future. Eleos gives people security throughout their working lives and Willbox ensures they can look after their families after they’re gone.

Kiruba Shankar Eswaran, Eleos CEO, said of the partnership: “Financial protection is the most important function of insurance, but while so many people insure their homes, their pets and their phones, too few recognise the importance of protecting what could be their greatest asset: their income. We are pleased to partner with Willbox to allow their customers easy access to financial protection, enabling them to build resilience for themselves and their loved ones today. ”

Richard Peel, Willbox founder, added: “We have chosen to partner with Eleos because their fully digital approach aligns with our commitment to providing modern, convenient and user-friendly solutions. Their innovative platform enables customers to obtain personalised quotes, purchase policies and manage their cover seamlessly online. By partnering with Eleos, we can provide our customers with access to an essential financial safety net, further enhancing the value we bring to their lives.”

Eleos specialises in embedded insurance, easily integrated into the journeys of its partners to create a simple access point from within platforms they know and trust. The popularity of financial management apps is growing rapidly, particularly amongst the under 40s. There’s no better way to spread knowledge and access than through partnerships with shared aims and complementary methods.

In the age of the super-app, Eleos’s partnership model is an ideal way to elevate financial apps to this status.

About Eleos:

Eleos was founded in London in 2023, and is a digital plug-&-play provider of income protection and life insurance cover, both direct to consumers and in partnership with consumer finance businesses such as Loqbox, Creditspring, Updraft, CreditLadder and more. Partners that embed Eleos income protection into their customer journeys gain up to £428 per policy sold.  

For more information contact:

Vayda Okpa, 
vayda.okpa@witheleos.com
Head of Marketing & Growth @ Eleos