Wollit Partners with Eleos to Boost Financial Security for their Customers

London, 5th March 2025: Eleos Insurance announces a strategic partnership with Wollit, the innovative credit building subscription service.

Wollit has partnered with embedded insurance provider Eleos to offer digital income protection to its customers, helping them build financial resilience alongside their credit-building journey. The integration allows Wollit customers to access income protection insurance seamlessly through the platform they already use to strengthen their credit profiles.

Wollit's credit building service provides customers with an interest-free loan to cover their 12-month subscription (£9.99/month), reporting each payment to major UK credit agencies. This approach helps individuals establish or rebuild their credit history through predictable, affordable payments. Their platform also features Rent Reporting, which securely reports rent payments to Experian and Affordability Boost, which allows customers to see how lenders view them, among other educational tools. 

The partnership with Eleos adds another dimension to Wollit's mission of helping customers future-proof their finances. By incorporating income protection, Wollit users can now safeguard their ability to make regular payments—crucial for credit building—even if they face unexpected income disruption.

Kiruba Shankar Eswaran, Eleos CEO, commented on the partnership: "Financial resilience is built on multiple pillars, with credit health and income security being fundamental components. Our partnership with Wollit aligned naturally—as customers build their credit profiles, they can simultaneously protect their income, which is vital in building personal credit. Together, we're providing a comprehensive approach for customers to become financially more prepared."

Eleanor Hunt-Pain, Product Manager, added: “We’re excited to partner with Eleos to bring affordable and accessible income protection insurance to our customers. Wollit Credit Builder helps users build their credit history with a simple 12-month subscription. Our partnership with Eleos will allow customers to protect their credit building progress and future financial commitments if they become unable to work. Eleos’s fully digital service integrates seamlessly with Wollit’s user-friendly app, ensuring customers have the best experience possible while fulfilling our mission to improve financial security for millions of people across the UK.”

The integration exemplifies how embedded insurance solutions can create more holistic financial solutions for customers. 

About Eleos:

Eleos was founded in London in 2023, and is a digital provider of embedded income protection and life insurance, both direct to consumers and in partnership with consumer brands such as Loqbox, Creditspring, Updraft, CreditLadder and more. Partners that embed Eleos income protection into their customer journeys gain up to £428 per policy sold.  

For more information contact:

Vayda Okpa, 
vayda.okpa@witheleos.com

Head of Marketing & Growth @ Eleos